![]() Reasons for this severe discrepancy were explored with insights from professionals working in the media During that time period, the pandemic received far more coverage in those newspapers than did the other issues, even though basic human needs greatly outweighed the COVID-19 pandemic as to deaths and other forms of suffering at the time of data collection, not to mention the toll on human life in the many years before the COVID-19 pandemic outbreak. Data were collected between Novemto Mawhen the COVID-19 pandemic was in its early days in terms of worldwide attention. The study examined the relative coverage of issues of basic human needs (food, clean water, and sanitation), which are part of the focus of the UN Sustainable Development Goals, and of the COVID-19 pandemic outbreak, in four major newspapers from Malaysia, Singapore, the UK and the US. ![]() The first part provides an illustrative study in which computer tools were utilized to investigate media reporting. This article considers potential impacts the study of language, including ecolinguistics, can have on important real-world issues, and how linguists and others can involve themselves in addressing these issues for a sustainable future. In this paper we shall examine each SDG and critically analyze the role of mother tongue in their achievement. We argue for a language-based approach towards the SDGs in ensuring their success. ![]() This paper argues that just like there is a human rights based approach to economic development, it is equally important to recognize the role of language in general and mother tongue or local languages in particular in the drive towards sustainable development goals. MT is the language through which people have learnt how to think and how to communicate and therefore it can be harnessed to ensure that communities develop local solutions to the SDGs challenges. These goals envisage a participatory approach to economic development and genuine participation in the development process that is dependent on two-way communication between the implementers of the SDGs and the people, this requires engaging people in the language they speak and understand i.e. For each of the goals set, local languages or Mother tongue has an important role to play. Whether it is about ending hunger, promoting health, equitable quality education etc., it is important to note that language-based development is essential for meeting these goals. It examines the power of language as a tool of development. This paper therefore examines the role of MT or local languages in the achievement of these goals. Mother tongue (MT) or local languages definitely have an important role to play. The question that comes to mind when we think of the implementation and success of these SDGs is how UN member states will be able to reach the grassroots with these goals for them to be translated into reality. The SDGs are a new and universal set of goals, targets and indicators that UN member states will be expected to use to frame their agendas and political policies over the next 15 years. Where the MDGs were only eight, the SDGs are seventeen. The SDGs were a reaction to the weakness of the MDGs. UNESCO: The Sustainable Development Goals (SDGs) are essentially an expansion of the Millennium Development Goals (MDGs). Recognizing the profound importance that people place on their languages is a core insight for tackling poverty and hunger. Through language, people communicate, share meaning and experience their sense of individual and community identity. ![]() ![]() People's languages are vitally important to them. ![]()
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